![]() ![]() The Australian edition of Kotaku is focused on taking all this fantastic news and crafting it into a tasty treat for all you Aussies and Kiwis. Whether it’s the latest info on a new game, or hot gossip on the industry’s movers, shakers and smashers, you’ll find it all here and nicely packaged at Kotaku. They’d be one in the same in every lexicon on the planet if it were humanly possible. ![]() I hate this extension, as I have sold my soul to the devil that is mrbeast. “ No matter where I go, from GTA to Linus Tech Tips to music, MrBeast is always watching and always taunting me with free money and free Lamborghinis. “MrBeast has invaded my life and will not leave me alone,” wrote a third. “My life has a meaning now,” wrote another. “This is the best thing to ever happen to me,” wrote one person. The Chrome extension reviews speak for themselves. Republican politician Marjorie Taylor Greene while she says some bullshit on the House floor, looking down at the floor in disappointment at the news of Shaquille O’Neal’s dried up $US500,000 pond, or holding up a briefcase full of cash over a video of literally anything. I tested YouTube MrBeastify out briefly and the results were indeed incredible: MrBeast gesturing at U.S. A picture may be worth a thousand words, but according to MrBeast at least, the right thumbnail is worth $US10,000. He even photoshopped hair onto his head for videos published shortly after he’d shaved it to keep the aesthetic recognisably consistent. His team puts together multiple variants and swaps them out if a video isn’t performing well enough. Screenshot: YouTube / MrBeast / PewDiePie / Kotaku At their simplest, each image shows the object or scene at the centre of the video’s title accompanied by MrBeast making an exaggerated face. MrBeast has been upfront about the art of the YouTube thumbnail and how he obsesses over it to make more money so he can fund his controversial charitable escapades and chocolate bars. Why stop at one image when you can instantly transform the face of the most popular video sharing platform in existence? “This is indeed a truly unnecessary invention, I love it,” wrote YouTube strategist Connor Brogan. It was apparently created by a fan of YouTuber Unnecessary Inventions who had previously created a website exclusively for adding MrBeast to individual thumbnails. It was one of my fans that took the idea from my channel where I built a site to add him to your thumbnail – Fair play,” tweeted Jay Alto, an internet connoisseur with a whole series of posts about how to grow YouTube thumbnails in a lab to maximise “engagement.” It was discovered over the weekend and does exactly what it says on the tin, namely: it takes every existing thumbnail on YouTube and adds the mug of one of the most popular content creators to ever grace Google’s platform. ![]()
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